“Bringing together cutting-edge designs with Indianapolis 500 is a true celebration of how we are driving change in sport and pushing the intersection of art and racing to a new level with our partners,” said Franck SilvaSenior Vice President of Commercial Activation and Marketing for Reynolds. “The full suite of AMSP liveries designed by UNDEFEATED complements the exceptionally customized McLaren GT while offering fans the chance to be rewarded for the way they drive change within their communities,” Silva added.
The collaboration elevated for UNDEFEATED, an activewear and lifestyle brand founded by james bondincludes the design of the #7 Vuse AMSP car, as well as the #5 AMSP and #6 AMSP cars, competing in the Indianapolis 500. The designs extend to trackside, driver and crew fire suits, the AMSP team garage and the one-of-a-kind 2022 McLaren GT that will be on display in Indianapolis at Daredevil Brewing Company as part of the Vuse Ultimate Ride campaign. This ongoing partnership advances and opens up the sport to attract a new adult fan base.
“To match the sport’s milestone of returning to full capacity this year Indianapolis 500 by housing all of our UNDEFEATED design elements allows us to further elevate this partnership and drive interest and growth in the sport,” said Taylor Kiel, President of the AMSP. “With the success of last year’s collaboration and the global partnership between McLaren Racing and Vuse, the team was eager to grow and bring the Ultimate Ride opportunity to our dedicated fans,” added Kiel.
To create synergies in the design portfolio, Bond and his team incorporated a unique asymmetrical design into each of the three AMSP racing cars, with each color used to symbolize each partner. UNDEFEATED then took the colors to the canvas of the custom McLaren GT, dressing the exterior in olive green accompanied by neon papaya and blue elements in the innovative sports car. The McLaren GT takes the sport off the track and into the hands of the adult consumer, giving an “ultimate fan” aged 21 and over a chance to win the Vuse Ultimate Ride.
“Seeing the full breadth of design elements from our partnership together on display and in action at Indianapolis Motor Speedway is truly the culmination of bringing design to a single canvas and helps bring new and different fans into the streetwear and running industries,” said james bond, Founder, UNDEFEATED. “I am thrilled to see our distinctively designed AMSP race cars take to the track on May 29 and encourage more participants to experience the one-of-a-kind McLaren GT Vuse which is being offered through a competition that rewards those who drive change,” added Bond.
As announced earlier this month, the Vuse Ultimate Ride contest is open until August 8, 2022 for consumers 21+ to submit a 15-30 second video answering “how are you driving change?” and describing the impact they have on their community on a daily basis. Submitted videos will be judged and selected based on key metrics including reach of activity, commitment to driving change, and ability to communicate their story through creative dissemination. The winner will be announced in October, before the United States Grand Prix.
The integration of the Vuse brand is part of a wider enhanced partnership agreement between British American Tobacco (BAT), the ultimate parent group of RJ Reynolds Vapor Company, and McLaren Racing as an extension of the global partnership with the team of Formula 1 McLaren, of which BAT is one of the main ones. Partner.
chris zonaSenior Manager, Business and Internal Communications, RJ Reynolds Vapor Company
Phil ZielinskiDirector of Communications, Arrow McLaren SP
Curtis Niceresponsible for the communication, McLaren racing
About Vuse and RJ Reynolds Vapor Company:
The Vuse brand combines tobacco expertise with innovative technology to offer adult vapor consumers alternatives to traditional tobacco products. Vuse products are marketed in United States by RJ Reynolds Vapor Company (RJRVC), an operating company of Reynolds American Inc., a member of the British American Tobacco Group. RJRVC is and remains committed to the responsible marketing of Vuse products. To learn more about RJ Reynolds Vapor Company, visit www.rjrvapor.com. To learn more about Vuse products, visit vusevapor.com.
About Arrow McLaren SP:
Arrow McLaren SP represents three determined entities – Arrow Electronics, McLaren Racing and Schmidt Peterson Motorsports – who joined forces at the end of 2019 in a strategic partnership with a clear objective: to compete for the NTT INDYCAR SERIES championship and the Indianapolis 500. Arrow McLaren SP features two cars in the 2022 NTT INDYCAR SERIES: the #5 Chevrolet Arrow McLaren SP driven by Pato O’Ward; and the #7 Vuse Arrow Chevrolet McLaren SP driven by Felix Rosenqvist. The team will also be on the field Juan Pablo Montoya at the 106th edition of Indianapolis 500. Follow the team on Twitter, Instagram, Facebook and YouTube at @ArrowMcLarenSP and online at www.arrowmclarensp.com.
About McLaren Racing:
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since McLaren has won 20 Formula 1 world championships, more than 180 Grand Prix de Formula 1, the 24 Hours of Le Mans on his first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 worldwide and INDYCAR in the United States.
The team is contesting the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, and the 2021 INDYCAR series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. McLaren was the first F1 team to be certified carbon neutral a decade ago and successfully retained the Carbon Trust Standard Award, most recently in February 2021. They were also the first team to receive the environmental award from the FIA Institute in 2013, which they have consistently maintained at three-star level.
In 2022, McLaren Racing will enter a new category of motorsport by entering a team in Extreme E, the innovative all-electric off-road racing series that highlights the impact of climate change.
UNDEFEATED is known as one of the most recognized brands and most curated retail outlets in sportswear worldwide. With themes of victory and virtue, UNDEFEATED designs and develops apparel, accessories and footwear for the modern active lifestyle. Since the brand’s inception in 2002, Undefeated has remained the unofficial voice defining an era in sports and streetwear culture.
SOURCE RJ Reynolds Vapor Company