Virginia Beach high school students design new surf wax, turning mission into fledgling small business


Young Entrepreneurs Sell Surf Wax, ‘Swag Stick,’ at Coastal Edge Stores in Virginia Beach

VIRGINIA BEACH, Virginia – Author’s Note: The video above is excerpted from a separate Coastal Edge article that aired November 28, 2021.

From the classroom to the cash register, “Loot Stick” is now on shelves at Coastal Edge stores.

A group of Virginia Beach high school students are now entrepreneurs in their own right.

They created the new surf wax product as part of a class assignment. It is now sold in stores and benefits a local nonprofit.

“I always knew I wanted to be an entrepreneur,” said Abby Marcus. “We are a 100% ecological surf wax.”

High school students Abby Marcus and Christopher Spruill are behind the new product, alongside two other teens, after teachers at Kempsville High School’s Academy of Entrepreneurship and Business asked students to identify a problem and to offer a product.

“Our first initial idea was how to keep people from losing their surf wax,” Spruill said. “That’s when we got the idea.”

Surf wax is designed to give the smooth surface of a surfboard more traction for surfers.

Surfer Wes Laine said the wax is easy to misplace, waste and contaminate.

“Most wax today comes in a paper or cardboard dispenser,” Laine said. “Melting it into your car, getting into your carpet, melting onto your floor.

Swag Stick is an all-natural surf wax that’s easy to carry and use. It looks like a deodorant stick.

After pitching the product to Academy leaders, the Virginia Beach teens secured $6,000 in funding to make Swag Stick a reality.

“It feels good,” Marcus said. “It’s crazy that we walked in here and saw Swag Stick sitting on the Coastal Edge counter with a sticker on it, and it’s worth it.”

The product is also for a good cause. One dollar from every Swag Stick sold at Coastal Edge goes to the Surf Rider Virginia Chapter’s Blue Water Task Force. This is a group that works to protect marine life in our area.

“We’re really branching out, starting locally and then we’ll see where we go from there,” Spruill said.

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