Undergraduates in Irma Abu-Jumah’s Typography and Page Design course placed first in the Magalog Challenge of Canon Solutions America’s academic program this spring. They were part of two schools and several teams that participated in the University Inkjet Program, the company’s annual student design competition. It was the first time that RIT students participated in the national event.
The winning design, a colorful 24-page booklet, is printed on one of Canon’s inkjet presses and will be considered a print sample at Canon America’s Customer Innovation Center.
“The students were amazing; they created great layouts and combined all of their resources using the proper techniques, great images and original text. You can display this magazine on any kiosk and it looks as good as any professional publication, ”said Abu-Jumah, senior lecturer in the Department of Graphic Media Science and Technology.
Students in the class were divided into teams and asked to create a fictitious business or product. During the semester, they were tasked with creating a 24-page “magalog” promotional booklet, a premium magazine filled with augmented reality products and elements to bring potential customers to an online storefront. RIT students would bring their typography and project management skills to a competition that relies heavily on graphic design.
“We’re a production-oriented school,” said Abu-Jumah, who saw the competition and the connection to Canon as an opportunity to incorporate industry best practices with typography and layout. Students were able to test their skills and also see how their work fits into the wide range of print production requirements and processes.
The courses included video workshops presented by Canon experts in the fields of printing, photography and design. In the visual area, Canon provided access to Getty Images for use by students during the competition. The teams were graded on different parts of the project: cover, copy, image use, structure and stages of project management, for example, throughout the semester, until they were ready to put the pieces together. different elements of the project.
“They knew the most important thing about the project was to do it technically correctly,” said Abu-Jumah, who brings extensive experience in the industry as a graphic designer and print production expert. “The right way to use typography, color management, image manipulation, that was a big part of the project. For me, that was how well it was done, not how pretty it was, and they accomplished it, actually surpassed in what they produced. It is beautiful, but there are standards required by the industry.
The winning design was more than pretty pictures on a page.
“We had to choose a concept or a product to sell, so we selected a ‘magalog,’ which is a magazine catalog,” said Emi Knape, a freshman media arts and technology student in Cave Creek, Arizona. different pieces throughout the semester.
Much of the work was successful because, as the team brainstormed their ideas, they were able to add personal touches to a central brand theme.
“Everyone was open with their ideas and with critiques or ways that we could all improve,” said Christian Reilly, a freshman media arts and technology student from Sparta, NJ “Lots of projects we were doing were technology-based, smaller projects, and then it kicked off to us and it was 24 pages. I think it’s a very realistic working experience with deadlines, and we had to integrate some things, and of course , the exposure is phenomenal.
The Media Arts and Technology program, based at RIT’s College of Engineering Technology, requires two co-ops in a variety of work environments. Project work, such as the Design Challenge, can be added to student portfolios and featured during interviews for co-ops that begin the summer after students’ second year.
“I always tell my students that you might not be the photographer, you might not be the designer, but you can know which one does a good job because you know what is the right way. work. This is the role of a project manager, ”said Abu-Jumah. “A whole world has opened up for them with this project.