Misha’s Kind Foods, backed by Jay-Z, shares their pitch and advice


  • Misha’s Kind Foods makes plant-based cheeses like black truffle and smoked cheddar.
  • The company closed a $ 3 million funding round led by Marcy Venture Partners of Jay-Z, among others.
  • Co-founder Aaron Bullock shared the pitch deck and explained how he organized the presentation.
  • See more stories on the Insider business page.

Black truffle and jalapeno-habanero-strawberry might not sound like typical cheese flavors, but the creators of Misha’s Kind Foods aim to appeal to a wide range of customers with varying palates and dietary restrictions.

Misha Kind Foods sells plant-based cheeses that are free from genetically modified organisms that are vegan, gluten-free, kosher, and acceptable for both keto and paleo diets. The Los Angeles-based business was started in 2018 by Ian Martin, a raw vegan chef, and Aaron Bullock, a naturopath – a healthcare professional who diagnoses and works to treat acute and chronic illnesses with natural healing mechanisms. like food.

In April, Martin and Bullock closed a $ 3 million funding round from Jay-Z’s Marcy Venture Partners, NBA star and investor Chris Paul, and firm Lisa Shamus & Partners. The investment will help Misha’s production, staff growth and retail expansion thanks to the booming plant-based dairy market, which is expected to reach $ 45 billion in 2027, according to a report from the Meticulous Research market analysis site.

“Focus on building your network and creating allies who would be interested,” Bullock said, relaying his advice on fundraising from investors. “And then they will come to you.”

For this round, Bullock created a 27-page pitch deck in one weekend. Here’s the presentation and why it worked with investors.


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