Meet Memphis Design Maven Kim Loudenbeck of Warehouse 67


You can barely ask a contractor, builder, or designer to pick up their phone these days, and for good reason: they’re overwhelmed! Between the pandemic and the booming housing market, designers like Kim Loudenbeck are busier than ever. The owner of Warehouse 67, a unique furniture and accessories store in Germantown, Kim’s interior design skills, combined with her entrepreneurial spirit, make her a very busy woman. We caught up with Kim to find out more about the latest design trends, what she’s up to and what we can expect to find in her store. Please welcome our latest Memphis interior designer crush, Kim Loudenbeck.

Meet the Memphis Interior Designer and Owner of Warehouse 67, Kim Loudenbeck! Picture: Morgane Hibbs

What led you to pursue a career in interior design?

I’ve always loved architecture and been drawn to the creative process. When I decided on my final year of progress, I wanted it to include my two passions. Instead of going to art or architecture school, I found the perfect mix in interior design. It allowed me to create beautiful spaces that others could enjoy.

What three words would you use to describe the style that appeals to you?

A unique, timeless and discreet elegance. When selecting items for the store, I’m drawn to things that immediately catch my eye. I buy the things I love – the things that make me go “Oh, wow.” Then, of course, I make sure it’s a quality build. In the case of upholstery, it must pass the “sitting test”. Ultimately, the things I carry in my store are what I would have at home or buy for my customers. After many years, it never gets old. There’s always something new and exciting that I can’t wait to share.

Kim Loudenbeck sitting on the bed in the bedroom she designed

“I’ve always been drawn to the creative process,” says Kim. Her talent for interior design evolved into the retail space. At Warehouse 67, she now curates beautiful collections that customers can purchase for their own spaces! Image: Morgan Hibbs

Can you tell us how Warehouse 67 came about and what buyers can expect to find there?

Warehouse 67 was born out of the difficult times of the 2008 housing crisis. After careers in commercial and residential design, I was working as a freelance designer. We had built a commercial space in Arlington, TN, which became vacant. After a few years of trying to find a tenant and dipping into our savings, we knew we had to get creative. I attended the market for customers and had relationships with suppliers. So, after many prayers, we decided in 2011 to open Warehouse 67.

The objective was to pay the mortgage on the property; However, with so many businesses closing, we have filled a much needed gap in the retail design space. We have the best customers spreading the word, and now, nearly 11 years later, we’ve moved our showroom to Germantown. We are still going strong.

I never imagined owning a retail store, but it’s been such a blessing as a designer. Not only do I have all the tools I need to design projects under one roof, but I also love sharing our shop with others. Warehouse 67 is a full-service design company that offers gifts, apparel, jewelry and home furnishings. We pride ourselves on hand-picking items from local artists (and sellers around the world) to make our customers’ homes truly unique. We are this “lemonade with lemons” story, and I wouldn’t change a thing!

Where do you see design trends going?

From time to time, the pendulum swings from lighter, cooler colors to warmer colors and textures. We are witnessing the beginning of a shift towards warmer colors. Terra cotta, golds, warm wood tones and richer textures are becoming increasingly popular. My challenge as a designer is to work with clients to evolve their spaces without having to re-select all the new elements. I like to use elements in space that act as a connecting element to tie everything together.

Kim Loudenbeck Memphis Interior Designer

Kim noted a recent shift in design trends from cool colors to warmer tones – terracotta, gold and warm wood fixtures. Picture: Annabelle Charles

Drawings by Kim Loudenbeck

Wood and gold accents instantly warm up a white kitchen that might otherwise appear austere. Image: Annabella Charles

What would you say to people who are considering embarking on a renovation or construction project right now?

Building or renovating in today’s market is not for the faint of heart. I never gave the advice I do now; given the cost of goods and lack of access to supplies, I advise customers to be patient and wait a bit if they can. These challenges can extend the duration of the project, leading to more stress and costs. While clients wait, I like to use the time to have everything designed, selected and even ordered well before work begins. It minimizes delays later.

What do you think makes a house a home?

I love working with clients to get to know them, so their homes reflect who they are. It’s what makes a house a home. It should be a collection of what you like and how you share it with your friends and family. It’s that indescribable feeling you get when you can exhale and feel comforted by your surroundings. Your home should be your place of comfort, where you can rest and recharge.

Kitchen designed by interior designer Kim Loudenbeck

Kim keeps an eye on function and style, when it comes to her designs. “When it comes to function, I often say design is more important than the aesthetics of a space,” Kim says. “Little things like outlet locations, storage space and lighting, if not done right, will be a constant inconvenience to the customer.” Image: Annabella Charles

Kim Loudenbeck Memphis Interior Designer

“Your home should be your place of solace, where you can rest and recharge,” Kim says of the importance of surrounding yourself with the things and people you love. Image: Annabella Charles

As a designer, you are very creative. Do you think people are born creative, or can creativity be cultivated over time?

I feel like God gives people different gifts, and creativity is one of them. I grew up being attracted to the arts. I loved to draw and paint. I loved the process of taking a blank canvas and turning it into what was in my head. I realized that I could apply this gift to other things as an adult. Now I step into a space, and I see it’s done. I just have to work backwards to achieve what I envision. I love the process of creating a space that is not only aesthetically pleasing, but also functional for those who use it.

You are a self-proclaimed “project addict”. Where does your creativity come from when you’re not working on an interior design project?

Yes, I am a project addict for sure! I eat, live and breathe design. It’s my passion, so I always try to make things look better or better than I found them. I love being outdoors or dreaming of places to explore. Traveling and soaking up breathtaking scenery and studying architecture are ways I like to spend my free time.

What’s your favorite color to work with?

My favorite color to work with is any shade of blue. It’s so versatile, and to me, it’s a peaceful color.

Kim Loudenbeck Memphis Interior Designer

Kim is a self-proclaimed “project junkie”, saying she eats, lives and breathes design. Picture: Ashley Morrison

Kim Loudenbeck Memphis Interior Designer

Kim likes to incorporate soothing touches of blue into her design spaces. Image: Annabella Charles

Bedroom designed by Kim Loudenbeck

Blue is Kim’s signature color in creating soothing spaces. How inviting is this space? Image: Annabella Charles

What is the most critical room in the house to be “correct” in terms of design?

All! When it comes to function, I often say that design is more important than the aesthetics of a space. Little things like outlet locations, storage space, and lighting, if not done right, will be a constant inconvenience to the customer. So, getting every detail of the space is important to the overall success of the room.

And, finally, a whirlwind series of personal questions:

Which meal is most like home to you?

I’m a Southern girl through and through, so homemade cookies with molasses and bacon are the comfort foods that make me feel at home.

What’s the best advice you’ve ever been given?

You can do whatever you want if you believe in it! I really believe it. I like to dream and dream big. If you’re willing to work hard, it’s amazing what’s possible.

Besides faith, family, and friends, what are three things you can’t live without?

It made me laugh because I thought about what my family and friends were going to say. I can hear them saying, “A project, my phone, and some caffeine!”

Thanks Kim! We can’t wait to see what you create next.

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