ARED Content Solutions exists to meet the photo and video needs of Hawaii’s architects, real estate professionals and interior designers.
The multimedia company is developing creative ways to showcase Hawai’i homes and commercial spaces. ARED is a new name in Honolulu, founded in 2021 by Jeff Hawe, photographer and journalist with two decades of experience.
“I started learning architectural photography when I was in college and helping photographers,” says Hawe. “We were shooting with medium and large format film cameras and the meticulous attention to detail was incredible. Everything had to be meticulously set before a shot was ready, no shot and adjustment as you go. “
Those formative years stuck with Hawe as he continued to photograph architecture and real estate alongside while photographing extreme sports and adventure travel primarily for a decade. He says he never lost the curiosity and inspiration derived from the lines and angles, textures and shapes of thoughtful design.
The creation of ARED came from a desire to intersect communication and marketing needs with inspiring blends of photography and video.
“We don’t just want to document a project, we want to understand its heartbeat, which makes it special and translate that idea into something an audience will find interesting. An ARED creative plan grew out of this, ”says Hawe. “I wonder how to create something that achieves the goals of the project and goes above and beyond to strengthen your brand and grab people’s attention. “
When asked what drives the ARED approach, Hawe said that “quality, a dynamic mindset, ease of work, commitment to getting the job done and reliability are all factors in our service. We aim to deliver what our customers need, on time and to make it easy for them. “
Honolulu-based ARED content solutions are available for bookings. It is a young company that seeks to establish lasting relationships of value and integrity. “Call us and let’s talk, we want to get to know you. And we’ll ask questions to find out what solutions might help your business, ”says Hawe.
ARED content solutions