HDS Architecture and AmConCorp design and build Arhaus Furniture Store at 323 Speen St., Natick: NEREJ


Photo credit: Johnson Photography, Inc.

Natick, MA HDS Architecture (HDS) transformed a dated facade into an attractive and eye-catching storefront. Like so many retail spaces that occupy buildings originally designed for a former tenant, the Arhaus furniture store at 323 Speen St. was in desperate need of a complete exterior renovation. The design challenge also included a complete redesign of the interior.

The HDS design is based on a prototype developed by New York-based Phillip Brown Studio. Exterior materials include Cor-Ten steel panels, curtain wall glazing, limestone veneer, aluminum panels and horizontal v-groove wood siding.

Photo credit: Johnson Photography, Inc.

Photo credit: A Louis Jean Media

Maintaining full operations while expanding and remodeling the exterior and interior was the main challenge. HDS assembled a team capable of meeting the accelerated schedule required to keep business operational and meet the expected time frame for the anticipated emergence of consumer interest as COVID-19 measures allowed shoppers to return in person.

In collaboration with American Construction Corp. (AmConCorp), a two-phase construction plan was developed. Moving the main entrance to one end of the existing store allowed the entire old facade to be demolished in one fell swoop, rebuilding the new facade without reworking any area twice.

Photo credit: A Louis Jean Media

Photo credit: A Louis Jean Media

The new store exceeded Arhaus Furniture’s design goals and captured the interest and attention of existing and new customers. It also stimulated interest in comparable improvements to adjacent tenants. The increase in traffic has benefited all tenants of the complex.

The dynamic new facade has raised the bar for competing retail operations in the surrounding local shopping area long known as a retail hotbed for Boston’s western suburbs.

Group project:

  • Architect of HDS Architecture
  • AmConCorp Construction Manager
  • AT Masonry, LLC Masonry
  • Superior Contracting Services, LLC Demolition
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