Havas combines design, data and technology innovations

HAVAS Group veteran Vishnu Mohan launched Avyan Holdings in Singapore with the ambition of building a regional footprint in Asia.

Avyan Holdings is designed to be a collective of companies, working to advance human possibilities by integrating design, technology and data to help brands and people thrive in a digitally driven world.

As a first step to solidify its vision, Avyan Holdings acquired a key stake in the Philippines-based design and innovation agency, Castle by the River (CBR), founded by digital maverick Ed Mapa Jr., who is also a former cadre of Havas. .

In the past two years since its inception, CBR has earned a reputation as an eclectic group of data and technology-driven storytellers with a flair for performance-driven campaigns.

It started operations in Manila as a subsidiary of Entropia Malaysia, which was recently acquired by Accenture Interactive.

“Avyan holdings is defined by a passion for what the world can be by elevating human experiences, blending the best of art and science, ideas and technology. start our journey, ”Mohan said.

He noted that CBR’s use of design, technology and anticipatory intelligence through robust construction of a data ecosystem will be an asset for Avyan Holdings.

“Our investment in CBR Philippines fits perfectly with our operating principle of global serviceability. I think the skills and the cost advantages make the Philippines a very fertile ground for investment. in the rest of [the] region, ”Mohan added.

CBR’s client list includes Rizal Commercial Banking Corp., GMA 7, Philip Morris Fortune Tobacco Corp., AIA / PhilamLife and Mundipharma (Betadine). CBR’s large-scale personalization campaign for RCBC won the Platinum Award for Creative Effectiveness and the Gold Award for Digital Marketing at the 2020 Mar-com Awards.

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