As the summer weather slowly begins to reveal itself, dreams of traveling the world, exploring new places begin to boil. And while new sights, smells, and tastes are thrilling to admire, one of the most appealing things about travel for a design lover is shopping. Not at the local mall, of course, but spending hours in the vast markets filled with pieces unique to this destination, which are handmade using indigenous techniques, and which you certainly won’t come across in your hometown. But just because those dreams of traveling halfway around the world might not be on the books this summer doesn’t mean you can’t decorate your home with some keepsakes. Target brings you the best markets in the world with its new global collection of home and style products from all the places you wanted to visit this summer, from India to Africa to southern France.
In addition to offering a global style within its own brands, Target partners with Accompany, an online curator of handicrafts from different cultures. The “Follow Us to Target” collection of crafts includes jewelry from Kenya, accessories from Turkey and Ecuador, and home products from India and Guatemala. To give the feeling of being millions of miles away, some Target stores featuring the Accompany Us collection will even be outfitted as the best markets and bazaars in the world.
While Target’s design team has always drawn inspiration from cultures around the world, the focus on global style this season is in response to research by their engineers, researchers and anthropologists that the Target client seeks a genuine connection with the global community. “We have access to incredible crafts and the indigenous materials they are made from,” says Julie Guggemos, senior vice president of product design and development at Target. “And knowing that our customers value this connection, we thought it would be great to really bring it to life and provide this access to our customers.”
Check out our favorite pieces from the collection, which launches in line and in select Target stores starting April 23.