When it came time to freshen up, Accor’s midscale hotel brand, Novotel, called on BHDM design to renovate public spaces at its only U.S. property in Miami hotspot Brickell. The location’s distinct sunny character served as the starting point for the project, which included the reimagining of the lobby, lobby bar, retail space, lounge and rooftop. Novotel Miami Brickell.
“We leaned into Miami’s palette of sun, sand and surf for a taste of respite,” says Dan Mazzarini, owner and creative director of BHDM Design. Seashell pink, beige, copper and white tones make up the warm color palette, while organic shapes and textures lend a “clean and elegant feel, but with subtle layers,” he adds. In the lobby, for example, custom rugs installed over existing terrazzo floors depict a flowing pattern reminiscent of the Florida sun reflecting off the water, while 12-foot-tall illuminated white canvas palm trees, which transition from bright during the day to an ambient glow in the evening, bring a touch of biophilia indoors. Plus, gauzy shaded draperies frame the floor-to-ceiling windows and draw attention to the lobby’s ceiling height.
Additional custom elements, such as reception desks, large-scale planters, and console tables, mix with found objects for a tailored look. “Concrete and terrazzo tables, nylon rope chairs, and hotel-grade fabrics all work together to create a more plush palette and texture overall,” adds Mazzarini.
The blush-infused tropical aesthetic continues on the property’s 12th floor, where the rooftop is laid out in individual spaces reminiscent of covered living rooms. Here, a custom mural painted on site by local artist DJ Neff provides an Instagrammable backdrop to the pool area, complementing the live/work/play spirit of the hotel.
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