Architectural entrepreneurship will help shape our future | Opinions

COVID-19 – due to its extremely high cost in human lives and slowdowns in various sectors of the global economy – is creating previously unthinkable changes in our way of life and our way of seeing reality.

Before COVID-19, cities were often seen as having advantages such as:

• more economic prosperity;

• greater social and emotional well-being.

But today the density of population can be perceived as harmful.

Fortunately, a “new normal” world with fewer anxieties and fears seems to be emerging, thanks in part to entrepreneurship linked to new products and/or new methods of organization.

The development and distribution of vaccines and the constant improvement of medical treatments are proving to be powerful cures for COVID-19. These advances are among the most important new forms of entrepreneurship.

In addition, much of our future could be influenced by the entrepreneurship associated with the architectural sector, with its many and diverse economic actors who directly (eg an architect) or indirectly (eg an electrician) help this sector. to function.

Architecture tends to have a significant impact on the development of cities and on the quality of life of people who live in urban areas. Thus, part of our future could be affected, more or less directly, by entrepreneurship in architecture.

Potential future scenarios suggest a transition of our society towards:

• more sustainable socio-economic development pathways;

• ways to do business that are more environmentally friendly;

• Safer, healthier and more prosperous forms of urbanization.

Many urban areas can be transformed with new spaces, richer and more diverse plants and vegetation, more energy-efficient buildings, and increasingly sophisticated transport systems that use renewable energy sources.

On a smaller scale, the interior design of homes and workspaces seems to be undergoing more and more changes aimed at better aligning with the new ways of thinking and lifestyles that people have begun to embrace with energy. particular during the pandemic and related work. domestic situations. In other words, two major interconnected trends seem to be emerging:

• the growing popularity of remote working, due to a surprisingly high appreciation of the benefits of this style of working;

• The growing appeal of multifunctional spaces, such as parts of buildings where people can live without clear separations between home and office, reflecting the higher levels of popularity of remote working.

These trends that seem to stem from prolonged periods of indoor confinement also seem to reveal a growing interest in new strategies to:

• a (re)organization of interior architectural spaces with more noise-free zones and new modular solutions that retain elements of visual comfort, in order to improve the quality of life at work and at home;

• connection of interior spaces to a better quality of natural and artificial light, taking into account the beneficial effects of light on human well-being;

• incorporation of more recyclable and sustainable materials, energy efficient solutions and diversified energy sources in buildings, in order to minimize the risk of complete shutdown.

In summary, in a post-pandemic world, architects, carpenters, building material manufacturers and others involved in the architecture and construction industries – will increasingly be able to coordinate their interactions and efforts of collaboration focusing on the discovery and application of innovative architectural solutions. This will help them best respond to new lifestyles and trends emerging from the COVID-19 crisis.

Lorenzo Bona is founder and owner of Limestone Economics, LLC — — a Kendallville-based management consulting firm. A large part of its work consists of supporting the international business development projects of small and medium-sized European companies that aspire to approach the North American market. He is a non-resident researcher at the Tor Vergata Economics Foundation, Rome, Italy. Born to Italian parents in Boston, he grew up in Italy and was an AFS exchange student at East Noble High School; several years ago he and his family moved from Italy to Kendallville.

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